There are several different ways to use Facebook Messenger to reach out to your customers. While the ads and promotions are placed as default, you might want to think about different placements. For example, you can use click to Messenger ads to answer users’ questions, or you could use sponsored messages to send relevant content and the latest offers. Messenger Ads are particularly useful for businesses that are in need of contacting customers directly. Educational organizations, B2B businesses, and high-value products may feel that they’re inaccessible to their customers.
While it’s tempting to send promotional messages to customers through Facebook Messenger, it can be a good idea to limit the amount. You can send a single non-promotional message for every 24 hours, but you should try to keep it under the 24 hour limit. Additionally, Facebook allows you to use unlimited promotional content in your standard messages, but don’t overdo it. In addition, you can’t send promotional messages through the bonus (+1) messages, which are sent to customers outside the 24-hour window.
Using Messenger to engage potential customers is a great way to boost sales. Sponsored messages are a great way to engage with customers and nurture relationships. By sending relevant content to people who have messaged your page, you can ensure your products are relevant and valuable to your customers. And while Facebook Messenger is only 13.5% used for marketing, the platform will continue to grow and attract more users. There are more ways to use Facebook Messenger than ever before.